Introducing SipMetrics: Analytics and Reporting for Craft Beverage Producers

We’re excited to announce the release of SipMetrics, a reporting and analytics tool built for wineries, breweries, cideries, distilleries, and other craft beverage producers.

Craft beverage teams already have valuable data in the systems they use every day: online orders, club activity, product performance, customer behavior, and promotion results. The challenge is turning that data into practical answers without spending hours building spreadsheets or waiting on custom reporting work.

SipMetrics is designed to make those answers easier to see.

Reporting Built for DTC Growth

SipMetrics connects with Vinoshipper and turns existing business data into ready-to-use reports and customizable dashboards. Teams can review sales trends, understand product performance, monitor club health, identify customer segments, and keep a closer eye on the signals that drive repeat purchases.

With SipMetrics, craft beverage teams can:

• Review built-in reports for sales, customers, products, and clubs
• Customize dashboards around the numbers that matter most to the business
• Understand customer behavior, loyalty, and lifetime value
• Track club growth, churn signals, and member engagement
• See which products are driving revenue and which are gaining momentum
• Use automated reports to keep owners, managers, and teams aligned

Built for Operators, Not Analysts

Many small and midsize producers do not have a dedicated analytics team. SipMetrics is built for the people already running the business: owners, tasting room managers, club managers, marketers, and operations teams.

Setup is designed to be straightforward. Producers can connect their Vinoshipper account, start with built-in reporting, and adjust dashboards without writing SQL or managing exports. As needs grow, teams can clone reports, tailor views, and share the right information with the people who need it.

SipMetrics also includes AI-powered insights that highlight trends and outliers, then suggest practical next steps. For example, a club manager may see churn risk patterns before cancellations happen, or a marketing team may find products that are gaining seasonal momentum.

Why CloudScope Built SipMetrics

CloudScope has spent more than 25 years building analytics and data solutions for organizations that need clearer operational visibility. SipMetrics brings that experience to craft beverage producers who need focused, affordable, easy-to-use reporting for the realities of direct-to-consumer sales.

This market has become more competitive, and every producer needs to know where growth is coming from, which customers are most engaged, and where attention can have the biggest impact. SipMetrics gives teams a clearer view of those signals.

Start Exploring SipMetrics

SipMetrics is available now with a 21-day free trial. No credit card is required, and teams can connect their Vinoshipper account in minutes.

Visit sipmetrics.io to learn more, review plans, and start exploring your growth signals.