This is a live demo of CloudScope Analytics for Twitter.
In this demo, you're a social media manager for @HBO, a major cable and satellite telivision network.
Note: HBO is not a customer of CloudScope and provides no endorsement.
As a social media manager, you'd like to:
Track which Tweets are generating the most engagement among your social media audience.
Understand your followers so you can build your audience, and measure this growth over time.
Track your competition. We'll compare our Twitter activities to those at Netflix, an online media network.
Uncover hidden data about your Twitter presence that will help you be more effective.
For any analytics solution to be effective, it must:
- Be easy to use and understand
- Be flexible, and allow users to easily modify reports or buld new ones.
- Handle data for enterprises of all sizes. Here, @HBO has nearly 2 million followers.